All you need is gum, gum, gum is all you need
Yesterday’s The Times in London reported on the production of a new series of radio sci-fi comedies based on the late Douglas Adams’ stories and produced by Dirk Maggs. The new series, The Long Dark Tea-Time of the Soul, promises to be of high quality, the article notes, and to make this point, they invoked Beatles chewing gum:
During the height of Beatlemania you could buy Beatles chewing gum. It cost twice as much as competing brands, but it was worth it. Not only did you get an exclusive colour picture of the Fabs, but the colours were brighter, the taste better and more varied. Or so we thought. As with their music, the impression was given that Beatles gum was a superior product. Care had been taken.
The producer Dirk Maggs is the radio comedy equivalent of Beatles gum.