A n d r e w s G u m W o r l d

 
Urban Messages, originally uploaded by FaceMePLS.

Chewing Gum Posters, originally uploaded by Phil McGrady.

IMAGE: Media.

Clemenger BBDO, an ad agency in Australia, has helped Wrigley plunge into the world of social media by creating The 5 Feed, a website designed to help the gum company “connect with young people who increasingly demand digital involvement and greater creativity; ‘an audience that is seeking, sharing and remixing culture.’”

In a piece earlier this summer in Media, it described the agency’s creation of The 5 Feed site, “a social platform that invites the public to download and remix works from commissioned Australian designers, artists and musicians.”

 You can explore that site, and do your own remixing of culture, here.

ps Wrigley 5 gum flavo(u)r translation guide from the Land Down Under:

Pulse (Australia) = Lush (North America)

Electro = Rain

Cobalt = Cobalt

Baby Ruth Gum, originally uploaded by Waffle Whiffer.

Barrow’s Newsagent, Lower Clapton, originally uploaded by Fin Fahey.