For a mere $1.49, get a piece (gum pun intended) of Shaun White
Tuesday, September 20th, 2011
Photo, New York Times
Sunday’s New York Times reports that Shaun White, of snowboarding and Stride gum commercial cameo fame, now has a Stride Gum named after him “Whitemint” gum, which features a stylized Shaun on its package (see above). Maurice Herrera, who is senior director of United States gum brands for the food company Kraft, believes that Shaun will help skew Stride’s typical gum-chewing audience (18-24) even younger, noting in the article that “A lot of 10- to 12-year-olds hold Shaun in high esteem.” In addition to recent fame with gum, White was also named the second most powerful athlete earlier this year by Bloomberg Businesweek.
