The growing gum market | Research from India
India’s Koncept Analytics, released its “Chewing Gum Market - A Growing Confectionery Segment: 2008 Edition” earlier today, noting that among confections — chocolate, sugar and chewing gum— chewing gum continues to hold the smallest, but most concentrated share of the confectionery market.
The report notes that Wrigley’s purchase by Mars will make them the biggest gum player (over Cadbury) worldwide, and that emerging markets are making a difference:
However, the emerging markets are providing the growth impetus to this industry with their economic growth, rising middle class and increasing spending power.
To read a synopsis (and Table of Contents) of the US$850 report, click on the report title above.